No Match Found
Brand loyalty is harder to achieve these days. Your brand not only has to have a clear and relevant purpose, bringing value not only to the consumer, but to the world at large, it also has to deliver a great experience, consistently over time. And, with the expectations that people have on experience increasing all the time, it isn’t easy to do. But that is also the opportunity!
Brand and Innovation strategy. Simplifying the complex.
"The most serious mistakes are not being made as a result of wrong answers. The true dangerous thing is asking the wrong question."
I am born and raised in New York. Though I have lived in Sweden for many years now, I am forever a New Yorker at heart.
I spend as much time as I can with my three kids – a proud soccer and gymnastics Mom. Take long walks with my dog. Travel (remember when….) And, like many Swedes, I have jumped on the Padel bandwagon and play regularly with friends and occasionally with my husband (he is better than me, so we are working on that!).
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