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Charlene Engström

Charlene Engström

Partner, PwC Sverige

Charlene works with many different client challenges, but what they all have in common is that they are focused on helping the client to be more relevant and loved by their consumers.

What challenges and opportunities do you see for your clients?

Brand loyalty is harder to achieve these days. Your brand not only has to have a clear and relevant purpose, bringing value not only to the consumer, but to the world at large, it also has to deliver a great experience, consistently over time. And, with the expectations that people have on experience increasing all the time, it isn’t easy to do. But that is also the opportunity!

What are your job related skills?

Brand and Innovation strategy. Simplifying the complex.

Charlene Engström, PwC

"The most serious mistakes are not being made as a result of wrong answers. The true dangerous thing is asking the wrong question."
Peter Drucker

Where are you born and raised?

I am born and raised in New York. Though I have lived in Sweden for many years now, I am forever a New Yorker at heart.

What do you do on your time off?

I spend as much time as I can with my three kids – a proud soccer and gymnastics Mom. Take long walks with my dog. Travel (remember when….) And, like many Swedes, I have jumped on the Padel bandwagon and play regularly with friends and occasionally with my husband (he is better than me, so we are working on that!).