By invitation only: Future of Homes 2018

An exclusive program designed to accelerate your business through collaboration with key actors.

Welcome to Future of Homes – a PwC initiative where scale-ups meet corporates with a focus on Energy Management and Customer Privacy in a time of increasing connectivity.

At the Future of Homes program, scale-ups, industry leaders and decision makers in large organizations meet to create mutual business opportunities and accelerate your commercial growth.

"Future of Homes seems like an awesome programme that will connect us with both the major players and all the interesting startups looking to create innovative services for the home. We look forward to exploring the endless possibilities together with this interesting crowd of companies."

Tim Bjelkstam, CEO and Co-Founder of TipTapp

"We work with customers on what the future looks like in our homes, which is why we got involved in PwC's 'Future of Homes' program to engage in talks and projects with the best, and drive the development towards a more convenient, safe and sustainable everyday life."

Jon Lindén, CEO at Ekkono Solutions

Schedule fall 2018

September 14th - Kick-off & partnership event

The selected participants gather at the PwC Experience Center for a kick-off. Both corporates and scale-ups present their businesses and goals for the program, followed by an ideation session where we explore opportunities for new partnerships.


November 15th - Mentor and Investor event

The participants get to meet a network of mentors consisting of industry leaders, experts, academics and investors in a private forum.

  • Round table and one-on-one discussions around key industry challenges
  • Opportunity to network and build new relationships with key players in the ecosystem
  • Access to a network of investors for a chance to present your business and get advice


October 16th and 23rd - Design sprint

The participants meet in a design sprint where we explore new business models and partnerships to address the ecosystem's key challenges.


December 3rd - Demo day

The participants get the opportunity to present their insights and new partnerships that have resulted from the program to an international audience of entrepreneurs, business leaders, investors and industry experts.

Why Future of Homes?

In the 1950s, less than 30% of the world’s population lived in cities. Today, that proportion has risen to 54% and it is expected to grow to 66% by 2050. This rapid urbanization puts a massive pressure on our infrastructure and technologies to adapt to the ways in which we will live our lives in the future. However, as technology continues to improve the quality of our lives it also poses a number of challenges.

Our growing use of technology and connected devices in our homes consumes vast amounts of energy – in fact, 25% of the energy consumption in the EU comes from households. Moreover, as we continue to enjoy the benefits of increasing connectivity in our homes we also agree to share a larger portion of our personal lives on the internet, and Forbes has placed The Next Security and Privacy Crisis as the number one prediction for the future of smart home technology.

That is why we have set the Future of Homes, with a focus on Energy Management and Customer Privacy, as the theme of this program. Our ambition is to gather some of the most innovative, influential and ambitious organizations and actors in the ecosystem to come together and find new ways to cooperate and innovate to accelerate their commercial growth and simultaneously address some of tomorrow’s key challenges for the future of homes.

Future of Homes | PwC















Interested in learning more about the program?

Contact our team!

Christoffer Sundberg, PwC
Christoffer Sundberg

Tel: +46 (0)729 952676

Ulrika E Andersson, PwC
Ulrika Andersson

Tel: +46 (0)725 849117

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