Cookies information

Cookies are small text files that are placed on your computer by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The use of cookies is now standard for most websites.

If you are uncomfortable with the use of cookies, you can manage and control them through your browser, including removing cookies by deleting them from your ‘browser history’ (cache) when you leave the site.

Types of cookie

‘Session’ cookies remain in your browser during your browser session only, ie until you leave the website.

‘Persistent’ cookies remain in your browser after the session (unless deleted by you).

‘Performance’ cookies collect information about your use of the website, such as webpages visited and any error messages; they do not collect personally identifiable information, and the information collected is aggregated such that it is anonymous. Performance cookies are used to improve how a website works.

‘Functionality’ cookies allow the website to remember any choices you make about the website (such as changes to text size, customised pages) or enable services such as commenting on a blog.


Use of cookies by PwC

The following table explains the way in which we use cookies on this website.

By using this website, you agree that we can place these cookies on your computer/device for the stated purposes.

Provider Name Purpose Type Duration
Adobe Analytics AMCV_###
This cookie is used to identify a unique visitor. It is set using JavaScript to store a unique visitor ID in an AMCV_###@AdobeOrg cookie on the domain of the current website, where ### represents a random string of characters. First Party Persistent 2 years from set/update
Google Analytics __utm Tracking visits to the website and remarketing. Google Analytics cookies may track things such as how much time you spend on the site and which pages you visit, so we can continue to produce engaging content. The information we obtain will be transferred to Google and will be stored by Google on servers within the United States of America. First Party Persistent 2 years
Youtube VISITOR_INFO1_LIVE Tracking views of video content Third Party Persistent 7 months
PwC WPIAUI Tracks views of events Third Party Persistent 10 years
PwC WPI_NVP Tracks views of events Third Party Persistent 10 years
PwC visitor_id10602 Tracks download of pdf files First Party Persistent 10 years
PwC _sdsat_landing_page    Landing pages First Party Persisten 10 years
PwC _sdsat_session_count  Sessions First Party Persistent
10 years
PwC _sdsat_lt_pages_viewed   Pages viewed First Party Persistent 10 years
PwC _sdsat_pages_viewed Pages viewed First Party Persistent 10 years
PwC _sdsat_traffic_source Traffic source First Party Persistent 10 years
PwC s_fid S fid First Party Persistent 10 years
PwC s_nr S nr First Party Persistent 10 years
PwC gpv gpv First Party Persistent 10 years
PwC s_cc s-cc First Party Persistent 10 years
Google Tag Manager GTM-W4C9FD Analytics and keep track of containers.  Google Tag Manager cookies enable us to measure the traffic and user behaviour, gain insight in the effect of online advertisement and social channels, use remarketing and target group marketing and test and improve our site with custom HTML.     
Facebook Pixel 959086704153666 Tracking for Facebook and Instagram Pixel  
  Tracking for Linkedin Javascript  
Tracking code
  Tracking for Adform Javascript

PwC __atssc Linkedin   2 years
PwC _atuvc     2 years
PwC UA-1398224-1 Google Analytics   2 years
PwC cookieconsent_dismissed Cookie consent   1 year
Facebook Pixel 959086704153666 Tracking for Facebook and Instagram

Företagarbloggen, Almedalsbloggen and Taxmatters

Google Analytics UA-1398224-2  
Google Tag Manager GTM-W4C9FD  
Facebook Pixel 959086704153666 Conversion tracking, show ads

Use of cookies  on sites apart from

Managing cookies on your device

We use cookies to personalize content and to provide you with an improved user experience. By using this website or application you consent to the deployment of cookies. You can control and manage cookies using your browser (see below). Please note that removing or blocking cookies can impact your user experience and some functionality may no longer be available.

Using your browser to control cookies

Most browsers allow you to view, manage, delete and block cookies for a website. Be aware that if you delete all cookies then any preferences you have set will be lost, including the ability to opt-out from cookies as this function itself requires placement of an opt out cookie on your device. Guidance on how to control cookies for common browsers is linked below.

Google Chrome

Mozilla Firefox

MacOS Safari

Microsoft Internet Explorer

For information on additional browsers and device types please see or

Managing Analytics cookies

You can opt-out of having your anonymised browsing history within our websites or applications recorded by analytics cookies. We use the following service providers and you can learn more about their privacy policies and how to opt-out of their analytics cookies by clicking on following links:


Google Analytics:

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Kundtjänst, PwC Sverige

Tel 010-212 50 00

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